The 5 Best Company Logo APIs in 2026 (Honest Comparison)

Company logo APIs have proliferated since Clearbit's shutdown, and choosing the wrong one can mean broken images at scale, surprise billing, or an API that quietly stops working. This guide is the comparison I wish existed when I was evaluating options — with real benchmarks, honest pricing breakdowns, and clear recommendations based on use case.

How We Tested

We ran 10,000 requests per API provider against a random sample of 2,500 domains from the Fortune 5000 and a wider SMB dataset. Tests were run from three geographic regions: US East, EU West, and Asia Pacific. All results were captured over a 48-hour window to account for caching warm-up.

The Contenders

1. LogoRouter

LogoRouter launched in 2024 and has grown to cover 30M+ companies. It was purpose-built as a Clearbit replacement with a developer-first API design.

Strengths:

• Fastest p50 and p99 latency in our tests (43ms p50 / 89ms p99 globally)
• Only API with free dark mode logo variants on all tiers
• Brand Colors API included on all paid plans
• 500K free requests/month — by far the most generous free tier
• URL-compatible with Clearbit (one-line migration)

Weaknesses:

• Newer company (2024), smaller brand recognition than logo.dev
• SVG logos limited to Pro plan and above

Pricing: Free (500K/mo), Startup $29/mo, Pro $79/mo, Enterprise custom

2. logo.dev

logo.dev is the most well-known logo API, founded by former Clearbit engineers and often cited as the "official" Clearbit successor.

Strengths:

• Strong brand recognition and community trust
• Solid documentation and SDKs
• Good coverage for major enterprise brands

Weaknesses:

• Only 100K free requests/month (5x less than LogoRouter)
• No dark mode logo support
• No brand colors included
• Higher p99 latency in our tests (183ms from Asia Pacific)

Pricing: Free (100K/mo), Starter $49/mo, Business $149/mo

3. Brandfetch

Brandfetch is less of a logo API and more of a brand asset platform. It excels if you need complete brand packages (SVG, full brand guidelines, typography).

Strengths:

• Most comprehensive brand asset coverage
• Vector SVG logos always available
• Brand guidelines and typography data

Weaknesses:

• Developer experience is more complex (not URL-based)
• Much lower free tier (50 requests/day)
• Slowest p50 latency in our tests (218ms)
• Overkill for simple logo display use cases

Pricing: Free (limited), Professional $99/mo, Enterprise custom

4. LogoKit

LogoKit is a simple, lightweight logo API focused on minimal overhead.

Strengths:

• Very simple URL structure
• Low latency for cached requests

Weaknesses:

• Caps free logos at 64×64 pixels
• No dark mode support
• No brand colors
• Smaller database coverage (~8M companies)

Pricing: Free (64px limit), Basic $19/mo, Pro $49/mo

5. Brandicons

Brandicons uses an AI discovery process that can find logos for very obscure companies.

Strengths:

• Good at long-tail, obscure company discovery
• Automatic AI fallback for new companies

Weaknesses:

• Returns placeholder icons while AI runs (async, not synchronous)
• No SLA on discovery timing
• Very limited free tier (100 req/mo)

Pricing: Free (100/mo), Starter $29/mo, Pro $99/mo

Benchmark Results

*Brandicons latency includes async AI discovery time for cache misses

Which API Should You Use?

Most developers → LogoRouter. Best balance of coverage, latency, free tier generosity, and pricing. The URL-compatible Clearbit migration path is a major time saver.

Brand asset heavy use cases → Brandfetch. If you need full SVG files, brand guidelines, and typography, Brandfetch is worth the complexity and cost.

Ultra-budget projects → LogoKit. Cheapest paid plan, but the 64px free tier limitation is a real constraint.

Long-tail company discovery → Brandicons. If your users frequently enter obscure private companies, the AI discovery is genuinely useful — just handle the async response gracefully.

Getting Started with LogoRouter

Getting your first logo takes literally 15 seconds:

<!-- No API key needed on free tier -->
<img src="https://img.logorouter.com/stripe.com" alt="Stripe logo" />

For production use, add your API key and configure size + format:

const getLogo = (domain) =>
  `https://img.logorouter.com/${domain}?size=128&format=webp&token=${process.env.LOGOROUTER_API_KEY}`;